If not you should be allowing your site visitors to easily share your content across their social accounts. But are you using tools to TRACK your shared content?
- Use Trackable Sharing Buttons
- Use Trackable Follow Buttons
- Use Trackable Urls
- Use Analytics
After you’ve set up your social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place.
Source: 4 Tips to Track Social Media Better Using AddThis
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