Creating original and interesting content all the time could be a difficult ask to keep the longevity and quality up. This is a brilliant concept and should be employed.
There are many content types and tactics for content marketing. Creating original content on an ongoing basis can be a challenge, so most marketers practice the fine art of content re-purposing. For example, you could take a long eBook and turn it into 4 blog posts, leverage for a newsletter and excerpt it in an article submitted to an industry publication.
1. Publishing micro-content over time is like planting a seed
2. Micro-content is highly shareable
3. Publishing short format content, especially on the social web, will provide you with data
4. Curation of micro-content is easy, provides useful information
5. Micro-content to big content is SEO friendly
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